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Burgundy · Level 5

Plum Without Bleach — What to Expect.

Plum deposits directly at level 5 — no pre-lightening on most bases, which means less damage, a shorter appointment, and easier reversal.

The exception: very dark, resistant, or previously colored hair can still block uptake. Strand-test first, and if the test grabs unevenly, ask for a clarifying or color-removal step rather than forcing developer.

By the Hair Color editorsReviewed by the Hair Color editorial teamTested in the virtual studio

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cool · level 5Pin it
Bleach
Not needed
Gray coverage
partial
Upkeep
medium
Fade
Fades through rosewood over 4 weeks.

Plum Without Bleach — What to Expect — FAQs.

Can I get Plum without bleach?

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Usually not — level 5 can be reached on most bases without lift. Very dark or previously colored hair should still strand-test first.

How fast does Plum fade?

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Expect this timeline: Fades through rosewood over 4 weeks.

How much upkeep does Plum need?

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Medium upkeep: plan a gloss or tone refresh every 4–6 weeks with color-safe shampoo and cooler washes.

Compare with similar shades.

Plum overview

Raspberry

Level 5 · burgundy

Jewel-bright raspberry burgundy — punchier than plum, softer than wine.

  • No bleach
  • Partial gray blend · Medium upkeep
  • Fades through rose to brown over 4 weeks.
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Burgundy Wine

Level 4 · burgundy

Full-bodied merlot. Cool-violet pigment that turns sallow skin porcelain.

  • No bleach
  • Covers gray fully · Medium upkeep
  • Wine tones deepen beautifully over 5 weeks.
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Mahogany

Level 4 · burgundy

Polished reddish hardwood — burgundy's warmer sister for olive and golden skin.

  • No bleach
  • Covers gray fully · Medium upkeep
  • Red-brown core persists about 5 weeks.
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