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Burgundy · Level 5

Plum.

Jewel-toned violet brown. Reads subtle indoors, electric in sunlight.

By the Hair Color editorsReviewed by the Hair Color editorial teamTested in the virtual studio

Bleach
Not needed
Gray coverage
partial
Upkeep
medium
Fade
Fades through rosewood over 4 weeks.

Who plum flatters.

Plum sharpens cool undertones — pink, rosy, or porcelain skin, especially if silver jewelry flatters you. If you wear burgundy tones already, this shade sits naturally inside the family — rich wine tones with edge.

Commitment check.

Medium upkeep. Plan a gloss or tone refresh every 4–6 weeks, color-safe shampoo, and cooler washes to hold the reflect.

Partial gray blending — softens and blends early grays but won't fully cover stubborn whites.

Fade timeline: Fades through rosewood over 4 weeks.

What to ask your stylist.

Ask for a level 5 plum with cool reflect, and confirm whether your current base needs any lift with a strand test. Bring a daylight photo of your goal — salon lighting makes every shade look perfect, and you want the street version.

Try it before you dye it.

Swatch cards lie and packaging lighting lies. Preview plum on your own photo with the before/after slider, drag the intensity from a whisper at 10% to full saturation at 100%, and compare it against cherry cola side by side. Then take the two-minute quiz to see where it ranks for your undertone.

Plum FAQs.

Does plum hair color require bleach?

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Usually not — Plum (level 5) can be reached on most bases without lift. Very dark or previously colored hair may still need a clarifying or color-removal step, so confirm with a strand test.

What skin tone suits plum?

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Plum leans cool and sharpens cool undertones — pink, rosy, or porcelain skin, especially if silver jewelry flatters you. Still unsure? The two-minute shade quiz reads your undertone from vein, jewelry, and sun-response checks and ranks this shade against all 51.

How much upkeep does plum need?

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Medium upkeep. Plan a gloss or tone refresh every 4–6 weeks, color-safe shampoo, and cooler washes to hold the reflect. Fades through rosewood over 4 weeks. Cold-water washes and color-safe shampoo stretch every shade further.

Does plum cover gray hair?

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Partial gray blending — softens and blends early grays but won't fully cover stubborn whites.

How long does plum last before it fades?

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Fades through rosewood over 4 weeks. Because the base sits close to natural depths, grow-out stays soft rather than stripey.

What's the difference between plum and cherry cola?

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They share the burgundy family, but Cherry Cola sits at level 3 versus Plum's level 5 — deeper and lower-commitment; Cherry Cola leans warm and cool while Plum leans cool. The fastest way to choose is to preview both on your own photo and see which one lights up your skin.

Will plum work on dark hair without bleach?

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Yes — at level 5 with no bleach required, Plum deposits directly onto most dark bases, which is exactly why the burgundy family is the lowest-risk entry point. The caveat is history: box-dye buildup or henna can block even deposit-only color, so do a strand test if your ends carry old pigment.

Similar shades.

All burgundy

Cherry Cola

Level 3 · burgundy

Dark chocolate infused with black-cherry fizz — the trending hybrid that flatters almost everyone.

  • No bleach
  • Covers gray fully · Medium upkeep
  • Cherry reflect glows for 5+ weeks.

Burgundy Wine

Level 4 · burgundy

Full-bodied merlot. Cool-violet pigment that turns sallow skin porcelain.

  • No bleach
  • Covers gray fully · Medium upkeep
  • Wine tones deepen beautifully over 5 weeks.

Oxblood

Level 3 · burgundy

Somber, dramatic, expensive — the deepest burgundy, set on a black-brown velvet base.

  • No bleach
  • Covers gray fully · Medium upkeep
  • Stays deep 6 weeks