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Burgundy · Level 5

Plum Upkeep — Honest Maintenance Guide.

Plum is a medium-upkeep shade. Medium upkeep. Plan a gloss or tone refresh every 4–6 weeks, color-safe shampoo, and cooler washes to hold the reflect.

The gloss refresh is non-negotiable — skip it and the reflect goes dull before the color actually fades. Budget the appointment, not just the tube.

By the Hair Color editorsReviewed by the Hair Color editorial teamTested in the virtual studio

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cool · level 5Pin it
Bleach
Not needed
Gray coverage
partial
Upkeep
medium
Fade
Fades through rosewood over 4 weeks.

Plum Upkeep — Honest Maintenance Guide — FAQs.

Is Plum high maintenance?

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Medium upkeep: plan a gloss or tone refresh every 4–6 weeks with color-safe shampoo and cooler washes.

How fast does Plum fade?

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Expect this timeline: Fades through rosewood over 4 weeks.

Does Plum cover gray hair?

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Partial blending — softens early grays but won't fully cover stubborn whites past about 30%.

Compare with similar shades.

Plum overview

Cherry Cola

Level 3 · burgundy

Dark chocolate infused with black-cherry fizz — the trending hybrid that flatters almost everyone.

  • No bleach
  • Covers gray fully · Medium upkeep
  • Cherry reflect glows for 5+ weeks.
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Burgundy Wine

Level 4 · burgundy

Full-bodied merlot. Cool-violet pigment that turns sallow skin porcelain.

  • No bleach
  • Covers gray fully · Medium upkeep
  • Wine tones deepen beautifully over 5 weeks.
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Oxblood

Level 3 · burgundy

Somber, dramatic, expensive — the deepest burgundy, set on a black-brown velvet base.

  • No bleach
  • Covers gray fully · Medium upkeep
  • Stays deep 6 weeks
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