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Burgundy · Level 5

Plum Gray Coverage, Honestly Rated.

Plum offers partial gray coverage. Partial gray blending — softens and blends early grays but won't fully cover stubborn whites.

Best for the first 30% of gray: it softens sparkle into dimension. Past that, pair it as a gloss over a full-coverage base in a nearby level-5 shade.

By the Hair Color editorsReviewed by the Hair Color editorial teamTested in the virtual studio

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cool · level 5Pin it
Bleach
Not needed
Gray coverage
partial
Upkeep
medium
Fade
Fades through rosewood over 4 weeks.

Plum Gray Coverage, Honestly Rated — FAQs.

Does Plum cover gray hair?

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Partial blending — softens early grays but won't fully cover stubborn whites past about 30%.

Does Plum need bleach?

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Usually not — level 5 can be reached on most bases without lift. Very dark or previously colored hair should still strand-test first.

How often must Plum be refreshed on gray regrowth?

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Medium upkeep: plan a gloss or tone refresh every 4–6 weeks with color-safe shampoo and cooler washes.

Compare with similar shades.

Plum overview

Cherry Cola

Level 3 · burgundy

Dark chocolate infused with black-cherry fizz — the trending hybrid that flatters almost everyone.

  • No bleach
  • Covers gray fully · Medium upkeep
  • Cherry reflect glows for 5+ weeks.
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Burgundy Wine

Level 4 · burgundy

Full-bodied merlot. Cool-violet pigment that turns sallow skin porcelain.

  • No bleach
  • Covers gray fully · Medium upkeep
  • Wine tones deepen beautifully over 5 weeks.
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Oxblood

Level 3 · burgundy

Somber, dramatic, expensive — the deepest burgundy, set on a black-brown velvet base.

  • No bleach
  • Covers gray fully · Medium upkeep
  • Stays deep 6 weeks
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