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Farben, die man kennen sollte.

Kurze Editorials über die Farbtöne, die unsere Feeds füllen – mit einem Klick zum Ausprobieren für jeden.

Winter 2026

Platinum, the Brightest Halo You Can Earn

Full-lift ice blonde with maximum impact — platinum demands everything and returns more.

Platinum is not a color, it is a lighting condition you wear. Nothing else brightens the face, sharpens cool undertones, or photographs with the same voltage — and nothing else asks this much of your hair to get there. ## Who platinum flatters Our [platinum shade](/shades/blonde/platinum) is a level 10 with cool-neutral undertones and minimal gray coverage — full lift required on almost every base. Cool and porcelain skin gets the couture monochrome effect; neutral skin can wear it with the right makeup contrast. Warm and olive readers should compare [butter blonde](/gallery/butter-blonde/) or [champagne blonde](/shades/blonde/champagne-blonde) first — platinum exposes warmth rather than forgiving it. This is also the most honest mirror in the catalog: if silver jewelry flatters you more than gold, platinum will confirm it instantly. ## What to ask your stylist Full lift to level 10, full stop — there is no platinum without near-white underneath, and box-dyed or henna'd hair may need multiple sessions. Ask for a bond-builder, a realistic session plan (not a same-day promise on dark hair), and purple shampoo plus a toning schedule before you leave the chair. ## Upkeep and commitment Honest version: the highest commitment on this site. Platinum needs toning roughly every 2 weeks to stay icy, plus cold-water washes, bond-care, and heat protectant every time. Roots show in weeks, not months — budget for the chair, not just the appointment. ## Try it before you commit Never lift blind. [Try platinum on your photo](/try-on/?shade=platinum&i=75), compare it against [butter blonde](/try-on/?shade=butter-blonde&i=70) with the before/after slider, and [rank it against your undertone](/quiz/) before spending a single lift session. If upkeep scares you, [silver](/gallery/silver/) is the same energy in a different metal.

Guide lesenPlatinum Blonde testen

Year-round essential

Jet Black, the Highest-Shine Commitment

Maximum depth, mirror gloss, zero bleach — jet black is the lowest-maintenance dramatic move you can make.

Jet black is the only shade that makes hair look thicker, glossier, and more deliberate in every light. No lift, no brass, no grow-out line — just depth that photographs like glass. ## Who jet black flatters Our [jet black shade](/shades/black/jet-black) is a level 1 with cool and olive undertones and full gray coverage — no bleach required on any base. Cool and olive skin turns luminous against it; porcelain skin gets the classic high-contrast editorial effect. If pure blue-black feels severe, compare [soft black](/shades/black/soft-black) or [blue-black](/shades/black/blue-black) first — they sit one breath warmer or cooler. Fair-warm readers should preview carefully: jet black exposes warmth in skin rather than forgiving it, and [espresso](/shades/brown/espresso) usually harmonizes better. ## What to ask your stylist Ask for a level 1 with blue undertones and dimension through the ends — not flat shoe-polish black. On virgin dark hair this is a deposit-only appointment; on previously lightened hair, ask for a fill first so the depth grabs evenly instead of fading green at the tips. ## Upkeep and commitment Honest version: this is the easiest dark shade on the site. Jet black fades minimally and stays true 6–8 weeks, with low upkeep and invisible regrowth. The real commitment is reversal — lifting out of black takes patience and spaced sessions, so be sure before you commit. ## Try it before you commit Black changes your whole contrast equation. [Try jet black on your photo](/try-on/?shade=jet-black&i=75), drag the before/after slider in daylight, and [rank it against your undertone](/quiz/) before booking. If the severity scares you, [espresso brunette](/gallery/espresso-brunette/) gives near-black polish with more forgiveness.

Guide lesenJet Black testen

Autumn 2026

Espresso Brunette, Fall's No-Fuss Power Shade

Near-black coffee brown with quiet dimension — maximum polish, zero bleach, six weeks of grow-out grace.

Espresso is the shade for everyone who looked at last year's high-maintenance blondes and quietly closed the tab. A near-black coffee brown with just enough warmth to read expensive in daylight, it delivers the polish of black with more dimension — and asks almost nothing in return. ## Who espresso flatters Our [espresso shade](/shades/brown/espresso) is a level 3 with neutral and olive undertones and full gray coverage. Neutral skin gets effortless depth; olive skin gets one of the few dark shades that harmonizes instead of flattening. Fair-cool readers who find jet black too severe should compare [soft black](/shades/black/soft-black) or [dark chocolate](/shades/brown/dark-chocolate) first — espresso sits exactly between them. It is also the most professional dark shade in the catalog: rich enough for evening, quiet enough for the office, and the rare near-black that doesn't photograph flat. ## What to ask your stylist Ask for a level 3 coffee base with soft dimension through the mid-lengths — not solid shoe-polish black. If your base is already dark brown or black, this is a gloss appointment, not a color correction: no lift, no bond-builder, in and out. Previously lightened ends may need a fill so the depth grabs evenly instead of fading green at the tips. ## Upkeep and commitment Low maintenance, stated plainly. Espresso holds tone 6+ weeks with slight warmth emerging as it lifts — which reads as richness, not brass, on most people. Color-safe shampoo and cool rinses are the whole routine. Grow-out is nearly invisible because the shade lives close to most natural dark bases. ## Try it before you commit Dark shades are deceptively hard to judge from a swatch card — under store lighting they all look black. [Preview espresso on your own photo](/try-on/?shade=espresso&i=70) and compare it against [cherry cola](/gallery/cherry-cola/) if you want the same depth with red drama, or [mushroom brown](/gallery/mushroom-brown/) for a cooler matte route. Then [take the quiz](/quiz/) to confirm where espresso ranks for your undertone.

Guide lesenEspresso testen

Spring 2026

Rose Gold, the Fantasy Shade Grown-Ups Keep

Blush pink poured over pale gold — romantic, wearable, and endlessly re-glossable.

Rose gold is fantasy with a day job. It gives pink's romance without pink's neon, flatters warm skin that silver would wash out, and fades into a pretty blonde instead of an embarrassing one. ## Who rose gold flatters Our [rose gold shade](/shades/fantasy/rose-gold) is a level 9 with warm undertones and minimal gray coverage — pre-lightening required on almost every base. Warm and fair-neutral skin glows beside it; it is the fantasy answer for everyone [silver](/gallery/silver/) would flatten. Very cool undertones should compare [lavender](/shades/fantasy/lavender) or [champagne blonde](/shades/blonde/champagne-blonde) first. This is also the gentlest fantasy entry point: if the pink scares you, it lives one gloss away from plain blonde. ## What to ask your stylist Reaching level 9 requires lift, so book a bond-builder with the appointment. Ask for pale gold with a blush-pink reflect — not copper, not bubblegum — with a slightly deeper root so grow-out stays soft. Discuss the maintenance gloss upfront: rose gold is a subscription, not a purchase. ## Upkeep and commitment Honest version: high upkeep, honest fade. The rose reflect softens back toward blonde within 2–3 weeks, so plan gloss refreshes, cold-water washes, and color-safe everything. The consolation prize: the fade is genuinely pretty, and re-toning takes minutes at the backwash. ## Try it before you commit Pink is a two-week decision with a two-hour removal. [Try rose gold on your photo](/try-on/?shade=rose-gold&i=70), drag the intensity down to 50% to preview the faded version you will actually live with, and [rank it against your undertone](/quiz/) before lifting. If pink feels too committed, [butter blonde](/gallery/butter-blonde/) is the same gold without the blush.

Guide lesenRose Gold testen

Autumn/Winter 2026

Burgundy Wine, the Merlot That Loves Everyone

Full-bodied cool-violet red with full gray coverage — the most forgiving statement shade in the catalog.

Burgundy wine is what happens when red grows up and gets a pension. Cool-violet pigment turns sallow skin porcelain, reads subtle indoors, and goes electric the moment sunlight hits it. ## Who burgundy wine flatters Our [burgundy wine shade](/shades/burgundy/burgundy-wine) is a level 4 with cool undertones and full gray coverage — no bleach required on most bases. Cool and porcelain skin gets the full porcelain effect; neutral skin wears it effortlessly. Warm and olive readers who love the idea should compare [mahogany](/shades/burgundy/mahogany) or [cherry cola](/gallery/cherry-cola/) first — wine leans violet where those lean warm. It is also one of the best gray solutions that still feels like fashion: full coverage without going flat black. ## What to ask your stylist Ask for a level 4 merlot — violet-red reflect over a brunette base, melted off a slightly deeper root. Bring photos in both indoor and sunlight: burgundy reads quiet espresso indoors and vivid wine outdoors, and your colorist should formulate for both. ## Upkeep and commitment Honest version: medium upkeep with a graceful fade. Wine tones deepen beautifully over about 5 weeks instead of washing out stripey, with glosses between appointments keeping the violet alive. Cooler washes and color-safe shampoo stretch every week. ## Try it before you commit Violet reflect is the hardest thing to judge from a swatch. [Try burgundy wine on your photo](/try-on/?shade=burgundy-wine&i=75), compare it against [cherry cola](/try-on/?shade=cherry-cola&i=75) side by side, and [rank it against your undertone](/quiz/) before booking. For deeper drama, [oxblood](/shades/burgundy/oxblood) waits one level down.

Guide lesenBurgundy Wine testen

Autumn 2026

Auburn, the Red You Can Wear Anywhere

Velvet red-brown depth with full gray coverage and no bleach — auburn is copper's office-ready sibling.

Auburn delivers red's warmth without red's neon. It reads brunette indoors and catches fire in sunlight — the statement shade for people who have meetings. ## Who auburn flatters Our [auburn shade](/shades/red/auburn) is a level 4 with warm-neutral undertones and full gray coverage — no bleach required on most bases. Warm and golden skin glows beside it; neutral skin gets away with it because the brown base keeps it from going neon. If copper feels too orange and chestnut feels too safe, auburn is exactly the middle you have been looking for — compare [copper](/gallery/copper/) and [chestnut](/shades/brown/chestnut) on your own photo to feel the difference. ## What to ask your stylist Ask for a level 4 reddish-brown with velvet depth — richer at the root, warmer through the ends — rather than flat all-over red. On dark virgin bases a single-step gloss often suffices; previously colored ends may need a clarifying step so the red grips evenly. ## Upkeep and commitment Honest version: medium upkeep, and kind for a red. Deep red-brown holds 5–6 weeks, with glosses between appointments and color-safe shampoo stretching it further. Red molecules still escape faster than brown ones, so cold-water rinses are non-negotiable — but this is nothing like copper's recharge cycle. ## Try it before you commit Reds photograph differently in every light. [Try auburn on your photo](/try-on/?shade=auburn&i=75), drag the intensity from 50% to 100% to find your saturation, and [rank it against your undertone](/quiz/) before booking. If you want more fire, [copper](/gallery/copper/) is one step up the voltage scale.

Guide lesenAuburn testen

Year-round essential

Caramel Brown, the Warmth That Never Misses

Sun-lit golden ribbons over mid-brown — instant glow for golden skin, zero bleach required.

Caramel is the most requested warm brunette for a reason: it adds light exactly where the face needs it, flatters nearly every warm undertone, and asks for nothing dramatic in return. ## Who caramel brown flatters Our [caramel brown shade](/shades/brown/caramel-brown) is a level 6 with warm undertones and partial gray blending — no bleach required on most bases. Warm and golden skin gets instant radiance; medium and olive complexions wear it as happily as [bronde](/gallery/bronde/)'s neutrality. Cool undertones should compare [ash brown](/shades/brown/ash-brown) or [mushroom brown](/gallery/mushroom-brown/) first — caramel's gold will fight pink skin. For scattered early grays it blends softly rather than covering; serious percentages want the full-coverage end of the brown family. ## What to ask your stylist Ask for golden reflects concentrated through the mid-lengths and ends over your natural base — balayage, lived-in foil, or a gloss depending on budget. The goal is ribboned light, not all-over gold: dimension is what makes caramel look expensive instead of flat. ## Upkeep and commitment Honest version: medium upkeep and very forgiving. Golden reflects linger 4–5 weeks, grow-out stays soft, and refreshes are simple glosses rather than corrections. Cooler washes and color-safe shampoo hold the gold; clarifying shampoo strips it fast, so skip it. ## Try it before you commit Gold is personal — the same caramel reads honey on one face and brassy on another. [Try caramel brown on your photo](/try-on/?shade=caramel-brown&i=70), compare it against [bronde](/try-on/?shade=bronde&i=70) with the before/after slider, and [rank it against your undertone](/quiz/) before booking. For deeper warmth, [chestnut](/shades/brown/chestnut/) waits one level down.

Guide lesenCaramel Brown testen

Autumn/Winter 2026

Cherry Cola Is the Color of the Season

Dark chocolate roots melted into black-cherry ends — the low-lift hybrid dominating salons this year.

Cherry cola sits at the exact intersection of brunette depth and red-drama. Because the lift required is minimal on most dark bases, it delivers maximum visual impact for minimal damage — which is precisely why colorists keep recommending it to first-time color clients. ## Who cherry cola flatters Cherry cola works on more skin tones than almost any other statement shade. Our [cherry cola shade](/shades/burgundy/cherry-cola) is a level 3 with both warm and cool undertones, so it adapts: the chocolate base keeps it grounded on fair-cool skin, while the black-cherry reflect lights up medium, olive, and deep complexions. If burgundy wine reads too purple on you, or copper reads too orange, cherry cola is the middle path. It is also one of the best shades for covering early grays without going full black — it carries full gray coverage with no bleach required on most bases. ## What to ask your stylist Ask for a level 3–4 chocolate base with cherry-red reflect through the mid-lengths and ends, melted — not striped — off a darker root. Bring a photo in both indoor and sunlight: cherry cola reads subtle espresso indoors and electric black-cherry outdoors, and your colorist should formulate for both. If your base is lighter than level 5, ask them to fill first so the red doesn't wash out in two weeks. If you are box-dye dark, a gloss or demi-permanent cherry overlay is enough — no lift needed. ## Upkeep and commitment This is a medium-maintenance shade, not a high one. The cherry reflect glows for 5+ weeks; refresh with a color-depositing red or burgundy mask once a week, wash cool, and stretch washes where you can. Compared with copper or silver, grow-out is forgiving because the base stays close to natural dark brown. ## Try it before you dye it Cherry cola photographs differently in every light, which is exactly why a swatch card lies. [Try cherry cola on your own photo](/try-on/?shade=cherry-cola&i=70) with the before/after slider, then take the [two-minute shade quiz](/quiz/) to see how it ranks against your undertone. Related reads: [burgundy wine tones](/shades/burgundy/) and [mushroom brown](/gallery/mushroom-brown/) if you want the same depth with less red.

Guide lesenCherry Cola testen

Spring/Summer 2026

Butter Blonde, the Wearable Platinum

All of the brightness of platinum with none of the harshness — butter blonde is the soft-money blonde of the moment.

Butter blonde keeps just enough golden pigment to flatter warm skin, unlike icy platinum which demands cool undertones. The result is expensive-looking brightness that grows out gracefully. ## Who butter blonde flatters Our [butter blonde shade](/shades/blonde/butter-blonde) is a level 9 with warm-neutral undertones. That whisper of gold is doing all the work: it keeps fair-warm and medium-neutral skin luminous where platinum can wash you out. If ash blonde turns you sallow and platinum feels too editorial, butter is the wearable middle. It is less ideal for very cool undertones — those readers usually glow harder in [ash or platinum blonde](/shades/blonde/). When in doubt, [preview it on your own photo](/try-on/?shade=butter-blonde&i=70) next to platinum and compare the before/after slider in daylight. ## What to ask your stylist Reaching level 9 requires pre-lightening on almost every base, so book a bond-builder alongside your appointment. Ask for a creamy level 9 with a soft golden reflect — not yellow, not icy — with a slightly deeper root (level 7–8) for a lived-in grow-out. Bring your history: box dye, henna, or previous bleach changes the lift plan completely. A good colorist will test-strand before promising butter in one session. ## Upkeep and commitment Treat this as high-maintenance honesty: the creamy tone lasts about 3 weeks before it brightens further, and purple shampoo overuse will push it icy. Use color-safe, sulfate-light products, gloss every 3–4 weeks, and expect toning appointments between full lightening sessions. The payoff is grow-out: because butter sits warmer and slightly deeper than platinum, regrowth reads as dimension rather than a harsh line. ## Try it before you bleach Bleach is a one-way door, so preview first. [Try butter blonde virtually](/try-on/?shade=butter-blonde&i=70), run the [shade quiz](/quiz/) to confirm your undertone, and compare with [bronde](/gallery/bronde/) if you want brightness without the full lift.

Guide lesenButter Blonde testen

Year-round essential

Mushroom Brown Grows Up

The greige brunette that quietly became the most requested salon shade for cool-toned clients.

Mushroom brown is matte, modern, and completely immune to brassiness. It reads polished in an office and effortless at the beach, and its beige-cool pigment makes it a natural fit for cool and neutral undertones. ## Who mushroom brown flatters Our [mushroom brown shade](/shades/brown/mushroom-brown) is a level 6 with cool-neutral undertones and partial gray blending — and it requires zero bleach on most bases. Cool and neutral undertones get the full effect: smoke without brass, depth without warmth. Warm-leaning readers who love the idea but fear washing out should compare [truffle brown](/shades/brown/truffle) or [chestnut](/shades/brown/chestnut) first. It is the rare fashion shade that flatters deep skin as well as fair: on darker bases it reads as an expensive matte brunette rather than a risky pastel. ## What to ask your stylist Ask for a matte level 6 greige — beige plus ash, not gold — with the warmth neutralized, not just covered. If your hair pulls orange, your colorist may need to pre-tone before laying the mushroom reflect, or it will slide brassy within two washes. Bring photos in natural light: mushroom looks dramatically different under salon spots versus daylight, and you want the daylight version. ## Upkeep and commitment Medium maintenance. The cool beige tone holds about 4 weeks; ash pigments wash out faster than warm ones, so use color-safe shampoo, wash cooler, and keep a purple or blue mask on standby — but use it sparingly, since over-toning pushes mushroom muddy. The good news: grow-out is soft, and refreshes are glosses, not full color corrections. ## Try it before you tone Ash-family shades are the hardest to judge from a swatch. [Try mushroom brown on your photo](/try-on/?shade=mushroom-brown&i=70), compare it with [ash brown](/shades/brown/ash-brown) side by side, and [confirm your undertone](/quiz/) — cool and neutral readers almost always rank it top-three.

Guide lesenMushroom Brown testen

Autumn 2026

Copper Is Not a Phase

Hammered-copper red keeps dominating feeds because it flatters more skin tones than any other vivid.

Copper's magic is its balance: enough orange to glow on warm undertones, enough depth to avoid neon on neutral ones. It photographs beautifully in every light, which explains its endless social feed dominance. ## Who copper flatters Our [copper shade](/shades/red/copper) is a level 6 with warm-neutral undertones and full gray coverage — no bleach required on most bases. Warm and golden skin glows beside it; neutral skin gets away with it because the depth keeps it from going neon. Very cool, pink-leaning skin should compare it against [auburn](/shades/red/auburn) or [burgundy](/shades/burgundy/) first. Fair skin + freckles + copper remains the iconic combination for a reason, but medium and olive bases wear terracotta-copper beautifully — see [terracotta](/shades/red/terracotta) if your skin bronzes in sun. ## What to ask your stylist Ask for a level 6 hammered-copper with dimension — slightly deeper at the root, brighter through the ends — rather than flat all-over orange. If your base is dark brown or black, a single-step copper gloss often suffices; lighter bases may need a fill so the color grips. Bring daylight photos: salon lighting makes every copper look perfect. Your colorist should formulate for the street, not the mirror. ## Upkeep and commitment Honest version: copper pigment molecules are large and escape fast. Vivid copper lasts 3–4 weeks; cold-water washes, color-safe shampoo, and a weekly copper gloss or color-depositing mask are non-negotiable. Heat styling without protectant will fade it in days. Budget for glosses between full appointments. This is a high-maintenance shade that rewards the committed — and punishes the casual. ## Try it before you commit Copper is the #1 "I wish I'd previewed it" shade. [Try copper on your photo](/try-on/?shade=copper&i=75), drag the intensity slider from 50% to 100% to find your saturation, and [rank it against your undertone](/quiz/) before booking. If the upkeep scares you, [cherry cola](/gallery/cherry-cola/) gives red-drama at medium maintenance.

Guide lesenCopper testen

Year-round essential

Bronde, the Zero-Regret Color

Half brown, half blonde, fully invisible grow-out — bronde remains the smartest first color move.

Bronde is the answer to the question "what if I hate it?" Sitting within two levels of most natural bases, it brightens without commitment and grows out without a line of demarcation. ## Who bronde flatters Our [bronde shade](/shades/brown/bronde) is a level 7 with neutral-warm undertones, partial gray blending, and no bleach required on most bases. That neutrality is the superpower: warm skin gets brightness without brass, cool-neutral skin gets lightness without going golden. It sits halfway between brown and blonde, so it rarely fights anyone's undertone. If you have never colored your hair, start here. If you are growing out blonde, bronde is the graceful way back down. ## What to ask your stylist Ask for brightness concentrated through the mid-lengths and ends with your natural base left alone at the root — balayage, lived-in foil, or a simple gloss depending on budget. The goal is a level 7 overall effect that blends, not a solid all-over color. Bring a photo of your virgin or current hair next to your goal: a good colorist will tell you whether you even need lightener, or whether a high-lift tint and gloss gets you there. ## Upkeep and commitment Medium maintenance at most. Bronde blends gracefully and grows out invisibly over about 6 weeks — many wearers stretch to 10–12 weeks between appointments with just a gloss refresh. No harsh root line, no emergency touch-up before events. Use color-safe shampoo and an occasional gloss; that is genuinely most of the work. ## Try it before anything permanent [Preview bronde on your photo](/try-on/?shade=bronde&i=70) and compare it against [caramel brown](/shades/brown/caramel-brown) and [toffee blonde](/shades/blonde/toffee-blonde) in the six-up grid. Then [take the quiz](/quiz/) to confirm bronde ranks for your undertone — for most readers, it does.

Guide lesenBronde testen

All seasons

Silver Is the New Power Color

Metallic grey hair has moved from anti-aging surrender to full couture statement.

Silver demands the most of any shade on this site — full lift to level 10 and weekly toning — but nothing else reads as editorial. On cool undertones it creates a striking monochrome effect that warm metallics cannot match. ## Who silver flatters Our [silver shade](/shades/fantasy/silver) is a level 10 with cool undertones and minimal gray coverage — this is pure fantasy, not camouflage. Cool and porcelain skin gets the couture monochrome effect; neutral skin can wear it with the right makeup contrast. Warm and olive readers should preview carefully: silver exposes warmth rather than forgiving it, and [rose gold](/shades/fantasy/rose-gold) or [champagne blonde](/shades/blonde/champagne-blonde) usually harmonize better. This is also the most honest mirror in the catalog: if your skin loves cool metallics (silver jewelry over gold, blue veins), silver will confirm it instantly. ## What to ask your stylist Full lift to level 10, full stop — there is no silver without near-white underneath, and box-dyed or henna'd hair may need multiple sessions. Ask for a bond-builder, a realistic session plan (not a same-day promise on dark hair), and a toning strategy for the yellowing that starts the day you leave. Discuss the grow-out contract upfront: silver needs the most salon commitment on this site. If the plan scares you, that is useful information. ## Upkeep and commitment High maintenance, stated plainly: tone refresh needed weekly, yellowing is a constant risk, and hot water, sun, and heat styling are all enemies. Purple shampoo, color-safe everything, cold rinses, and a standing gloss appointment. Budget more time and money here than any other shade — then decide with eyes open. ## Try it virtually first This is exactly the shade where a risk-free preview earns its keep. [Try silver on your photo](/try-on/?shade=silver&i=70) before booking anything, [rank it against your undertone](/quiz/), and compare with [lavender](/shades/fantasy/lavender) if you want fantasy with a softer landing.

Guide lesenSilver testen